Simpli.fi leverages a proprietary data network based on unstructured data, providing unmatched granularity for targeting and reporting. This level of detail paired with NinjaCat’s data visualization and automated reporting provides deep insights into how campaigns drive ROI.

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As a leader in programmatic advertising, Simpli.fi’s platform is built for the precision and scale of addressable, mobile, and OTT/CTV advertising. Simpli.fi delivers unmatched performance on high volumes of campaigns for the largest buyers of localized advertising, including multi-location brands, agencies, local media groups, networks, and trading desks.

The Simpli.fi platform is built to ingest, bid, optimize, and report on an unrivaled amount of unstructured data at the individual data element level. Simpli.fi campaigns drive results by precisely targeting users based on verified, time-stamped online and offline data. With more than 130,000 daily active campaigns, Simpli.fi brings the power of localized targeting to the national scale for more than 30,000 advertisers.