Marketo - Smart Connector
Marketo Engage makes the complex buyer journey simple.
About Marketo - Smart Connector
Identify, engage, and accelerate the customer experience.
Engage the right customers through behavior tracking Easily build and scale automated marketing campaigns Determine how marketing and channels impact revenue Leverage rich behavioral data, built-in intelligence, and sophisticated journey flows to identify, engage, and accelerate your best opportunities to orchestrate your buyer's journeys.
Marketo - Smart Connector features
Content Personalization
Present best-fit content for 1:1 interactions and maintain personalization at scale using AI to impress your customers with compelling content
Experience Automation
Dynamically nurture customers and score engagement through every journey stage so you can automate your entire customer experience
Marketing Impact Analytics
Prove and improve impact together with sales using multitouch attribution across every touchpoint
Marketing Data Environment
Enrich and segment AI-powered audiences using integrated profiles and engagement history so you can know the latest state of each customer
Sales Partnership
Arm Sales with prioritized leads, accounts and recommended content so you can achieve your shared, growing pipeline goals together
Cross-Channel Engagement
Coordinate engagement across human and digital channels to engage your customers on the channels they prefer
