Build your business on Instagram
Drive awareness, increase customers and share your story among a highly engaged audience.
Complement your feed content with ads on Instagram Stories. Connect with the 500M+ accounts using stories daily.1 Learn more about stories ads and specs.
Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.
Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 120 seconds long in landscape or square format.
Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.
You can use Collection to visually inspire and help your audience discover, browse and purchase products. Tell an integrated story with a product or lifestyle focus, through video, images or both.
Ads in Explore
Reach people in a discovery mindset by extending your feed ads to audiences who are looking to expand their interests beyond the accounts they follow. Learn more here, or get started right away by creating your own ad.
Within the App
The easiest way to run ads is by promoting posts you've shared on Instagram. Just select the post you want to promote, and then track how many people are seeing and interacting with your promoted post by tapping.