Data can come from anywhere. Insights come from Adobe.
About Adobe Analytics
Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more.
Adobe Analytics features
Start with web analytics.
Use award-winning tools to turn vast streams of web data into insights that everyone can act on.
Marketing analytics does more.
Marketing analytics does more. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views.
Attribution is key.
Attribution is key. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly.
Predictive analytics brings it home.
Predictive analytics brings it home. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button.